Winning Results with Google AdWords, Second Edition/by Andrew Goodman (Author)

Description
Reach millions of targeted new customers at the precise moment theyAnd#39;re looking for the products and services youAnd#39;re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. YouAnd#39;ll also learn how to expand your ad distribution

eMarketing the essential guide to online marketing/by:Rob Stokes(Author).
eMarketing: the essential guide to online marketing is a one-stop resource to kick start your eMarketing career, or to give it a much needed boost.

The Millionaire Maker's Guide to Creating a Cash Machine for Life/by Loral Langemeier (Author)
Description
Loral Langemeier first introduced her exclusive Wealth Cycle system in the national bestseller The Millionaire Maker. Now, in The Millionaire Maker's Guide to Creating a Cash Machine for Life, she reveals how you can learn to earn more money by building a viable business. The Cash Machine is simple to start and sustain.

Market-Consistent Actuarial Valuation (EAA Lecture Notes)/by Mario V. Wüthrich (Author), Hans Bühlmann (Author), Hansj?rg Furrer (Author)
Description
It is a challenging task to read the balance sheet of an insurance company.
This derives from the fact that different positions are often measured by different yardsticks. Assets, for example, are mostly valued at market prices whereas liabilities are often measured by established actuarial methods

Market-Valuation Methods in Life and Pension Insurance/by Thomas Moller (Author), Mogens Steffensen (Author)
In classical life insurance mathematics the obligations of the insurance company towards the policy holders were calculated on artificial conservative assumptions on mortality and interest rates. However, this approach is being superseded by developments in international accounting and solvency standards coupled with other advances enabling a market-based valuation of risk, i.e., its price if traded in a free market.

Upgrading SAP/by M. Sens (Author)
Description
The purpose of this book is to remove the veil of secrecy surrounding SAP upgrade techniques and concepts, and to provide the user with a detailed description of the steps needed for a successful implementation. This popular, but very complex software system must be constantly reconfigured and upgraded to accommodate its latest releases.

Always Be Testing: The Complete Guide to Google Website Optimizer/by Bryan Eisenberg (Author), John Quarto-vonTivadar (Author)
Description
Stop guessing, start testing, and enjoy greater success with your website.
If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site.

Small Business Taxes 2008: Your Complete Guide to a Better Bottom Line/by Barbara Weltman (Author)
Description
J.K. Lasser’s Small Business Taxes 2008 gives you a complete overview of small business tax planning in an accessible manner. Focusing on strategies that help you use deductions and tax credits effectively, shield business income, and maximize other aspects of small business taxes, this valuable guide will show you how your actions in business today can affect your bottom line from a tax perspective tomorrow.

Doing Business in China For Dummies/by Robert Collins (Author), Carson Block (Author)
Description
Navigate China's business culture and etiquette
The fun and easy way to grow your business in China
This authoritative, friendly guide covers all the basics, from the nuts and bolts of Chinese business and bureaucracy to negotiating with your Chinese partners. You'll also get the know-how you need to manage day to day, from travel tips and advice on converting money to getting past language barriers.

Pay Per Click Search Engine Marketing For Dummies/by Peter Kent (Author)
Description
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.